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Building a Brand
Branding & Marketing
Automotive Industry, EV
Client : Gravton Motors
Challenge :
Build a brand and carve out a segment for it product in the crowding EV space
Scope:
Brand Communication | Digital Marketing |
Brochure design | Creative Direction | PR
1
brief
Sector:
Automotive
0
background
Igniting a electrical spark
The Electrical Vehicle market was hot with the announcement from the giants like OLA electric, Heroelectric and on the another side many new startups were flooding the market with their launches.
We collated insights from the competitors and market analysis and approached design to create communication & collateral.
In-house
marketing& Branding partners
1
Brand Communication Strategy
We’re your partner in defining and articulating your brand as an entity that your customers aspire to
2
Marketing,
Design & execution
Our deep practice in cultural and behavioural intelligence helps design communication & Collatrel.
3
Digital marketing
We understand analytics and creative at heart partnering as in house team to capture R&D as content and Doing BD
Setting tone of the brand
with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from
we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and
Creating Aspirational visuals that prove the mettle of the product
2
Execution
3
Digital Marketing
Metrics Driven Campaigns
300%
Engagement Rate
Build in Genuine Followers over the span of 6 months.
20%
Followers
build in Genuine Followers over the span of 6 months.
1000%
Audience Reach
Build in Genuine Followers over the span of 6 months.
Launch & Accelerates preorders with K2K Campaign
"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions.
Building the site & running analytics
Optimizing marketing campaigns
Generating leads & Driving down cost per acquisition of preorder
The marketing team’s strategy was to capture preorders using a soft launch continued by a bang announcement. A K2K was the
by distilling the insights we conceptualised a feat to do a K2K nonstop on a EV to break the range anxiety breaker
Branded keywords, establishing look-alike audiences, and optimizing campaigns to increase efficiencies to drive a cost per preorder down that matched or beat previous results.