Acerca de
Building a Brand
Automotive Industry, Electrical Vehicle
Client : Gravton Motors
Challenge :
The brand needed a digital presences and
Sector :
Automotive
Scope :
Go to Market strategy , Vendor Coordination, Digital Marketing & Branding.
Duration :
2020 Nov- Ongoing.
Challenge
EV space has been To help create and deliver The Atlas Building - an iconic tower of 302 apartments on City Road in East London. The task was to ensure a joined-up approach to design, brand, promotion and delivery to secure off-plan sales prior to practical completion. In addition, Rocket Properties required a marketing partner for the duration of the project giving one point of contact so their focus could remain on delivery of the building.
Response
We acted as an in-house marketing team, Initial consultation began on defining existing Brand specification, Go to Market Strategy , Once vehicle offering was defined, the marketing strategy was developed to ensure a joined-up approach to brand and lead generation and to support the sales strategy.We then delivered on all marketing touchpoints, managing the creation of brand identity and marketing assets through to design and build of a best-in-class marketing suite.
The brand was launched both pan India announcing it via PR and social media channels. A key part of the launch was preorders and database building to provide leads to the sales teams as well as analysis and reporting on marketing spend and modifying the user persona Blueprints Branding initiated and orchestrated Vendors, most notably with MSL and Growth Mkt. to further promote the scheme and add hooks for prospects.
Every brand has a story, and we wanted the customers to know about it . We used website as a poster child for This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
Interactive Investor Accelerates New and Existing Account Sign Ups
“Albert has helped us acquire new customers and grow our existing account sign ups. Albert’s ability to quickly and autonomously generate and optimize keywords has driven more relevant traffic to us, and the keyword universe created by Albert is far richer and diverse than what we previously had.”
- Anthony Wong, Digital Performance Director
The marketing team’s strategy was to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimizing campaigns. Interested in how an autonomous AI could increase efficiencies and help their team shift PPC efforts in-house, the team enlisted Albert to drive new and existing account sign ups at a cost per account that matched or beat previous results.
Impact
Execution
Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.
Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower funnel audiences to discover high potential prospects. Experimenting on different age groups with creative customization like targeting teenagers.
Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives. Taking first mover advantage of experimenting on Reel placements with inventory relevant creative formats.
Execution
Ensuring city wise targets are met with Omni channel and Hyperlocal targeting strategy on day-to-day basis. Optimizations were done basis the daily CRM report received on second last stage in user’s lead journey apart from maintaining efficient CPL across.
By targeting new interest buckets, we were able to reach out to more potential customers. Re-targeting users with different ad formats was also crucial at the same time. We leveraged the Custom Intent audiences on Google. We started off with Teen campaigns to target teenagers and their parents to help us reach out to the missed-out age groups from our targeting.
We added vernacular creatives across channel to increase relevancy of the ad and worked only with the best theme creatives. Kick started targeting users on Reel placement with innovative creatives to leverage the new inventory.
Campaigns:
we launch for preorders and ran analytics on the orders we received.
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Monastarety in Leh to Budha in kanyakumari
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