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Building a Brand
Branding & Marketing
Automotive Industry, EV
Client : Gravton Motors
Challenge :
Build a brand and identify it Target audience for their launch bike in the crowding EV space
Scope:
Brand Communication | Digital Marketing | Brand Strategy
Brochure design | Creative Direction | PR
Sector:
0
brief
Automotive
1
background
Igniting an electrical spark
The Electrical Vehicle market was hot with the announcement from the giants like OLA electric,Heroelectric and many new startups were flooding the market.
By collating insights from the competitors and through market analysis we were able to chart out the positioning and create effective communication and collateral to establish itself in the clutter of launches. Our collateral, helped the company to stand out from the competition and attract the attention of potential investors and customers
In-house
marketing& Branding partners
1
Brand Strategy
We partnered and based deep insight created a positioning and articulated the brand for customers to aspire.
2
Marketing,
Design & execution
With our deep practice in cultural and behavioural intelligence helped in tageget customers on digital
We partnered and defined and articulated the brand for customers to aspire and breaks the myths.
3
Digital Marketing
With the help of analytics and creativity at heart partnering as in house team with customers for the pre-orders.
Setting tone of the brand
with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from
we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and
Creating Aspirational visuals that prove the mettle of the product
2
Execution
3
Digital Marketing
Metrics Driven Campaigns
300%
Engagement Rate
Build in Genuine Followers over the span of 6 months.
20%
Followers
build in Genuine Followers over the span of 6 months.
1000%
Audience Reach
Build in Genuine Followers over the span of 6 months.
Launch & Accelerates preorders with K2K Campaign
"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions.
Execution
Channel Inventory Expansion: Expanding the inventory to Instagram Discovery, Video, Smart, and Performance Max, to garner more leads.
Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower-funnel audiences to discover high-potential prospects. Experimenting with different age groups with creative customization like targeting teenagers.
Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives.Taking first mover advantage of experimenting on Reel placements with inventory-relevant creative formats.
Optimizing marketing campaigns
Generating leads & Driving down cost per acquisition of preorder
The marketing team’s strategy was to capture preorders using a soft launch continued by a bang announcement. A K2K was the
by distilling the insights we conceptualised a feat to do a K2K nonstop on a EV to break the range anxiety breaker
Branded keywords, establishing look-alike audiences, and optimizing campaigns to increase efficiencies to drive a cost per preorder down that matched or beat previous results.
The strategy was to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimise campaigns. Interested in how to increase efficiencies and help your team shift PPC efforts in-house.
