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Building a Brand
Branding & Marketing
Automotive Industry, EV
Client : Gravton Motors
Challenge :
Build a brand and identify it Target audience for their launch bike in the crowding EV space
Scope:
Brand Communication | Digital Marketing | Brand Strategy
Brochure design | Creative Direction | PR
Sector:
0
brief
Automotive
1
background
Igniting an electrical spark
The Electrical Vehicle market was hot with the announcement from the giants like OLA electric,Heroelectric and many new startups were flooding the market.
By collating insights from the competitors and through market analysis we were able to chart out the positioning and create effective communication and collateral to establish itself in the clutter of launches. Our collateral, helped the company to stand out from the competition and attract the attention of potential investors and customers
In-house
marketing& Branding partners
1
Brand Strategy
We partnered and based deep insight created a positioning and articulated the brand for customers to aspire.
2
Marketing,
Design & execution
With our deep practice in cultural and behavioural intelligence helped in tageget customers on digital
We partnered and defined and articulated the brand for customers to aspire and breaks the myths.
3
Digital Marketing
With the help of analytics and creativity at heart partnering as in house team with customers for the pre-orders.
Setting tone of the brand
with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from
we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and
Creating Aspirational visuals that prove the mettle of the product
2
Execution
3
Digital Marketing
Metrics Driven Campaigns
300%
Engagement Rate
Build in Genuine Followers over the span of 6 months.
20%
Followers
build in Genuine Followers over the span of 6 months.
1000%
Audience Reach
Build in Genuine Followers over the span of 6 months.
Launch & Accelerates preorders with K2K Campaign
"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions.
Optimized marketing campaigns
Generating leads & Driving down cost of acquisition for preorder
The marketing team aimed to capture preorders through a two-stage launch strategy - a soft launch followed by a grand announcement.
As part of the effort, they nsights to conceptualize a feat of doing a nonstop K2K on an EV to break the range anxiety barrier. To achieve this, they utilized branded keywords, established look-alike audiences, and optimized campaigns to drive down the cost per preorder while surpassing previous results
establishing look-alike audiences from the Instagram profile and website visits the campaigns were optimized to drive down cost per acquisition per preorder
The strategy was to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimise campaigns. Interested in how to increase efficiencies and help your team shift PPC efforts in-house.
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Packaging
Brand Identity
