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Branding & Digital 
FMCG, D2C 

Building a brand

Client : Aurobella Dynamic 

Challenge : 

Develop brand identity and vibe to attract genz 

Scope:

Brand Communication  | Packaging Design | Brand Idenity- Logo 

1

brief 

Sector:

Automotive 

0

background 

Happiness Rush 

Design & behavioural Think tank 

The Electrical Vehicle market was hot with the announcement from the giants like OLA electric, Heroelectric and on the another side many new startups were flooding the market with their launches.

We collated insights from the competitors and market analysis and approached design to create communication & collateral. 

Insight :

1

Brand  Communication Strategy 

 

 

 

We’re your partner in defining and articulating your brand as an entity that your customers aspire to  

2

Marketing,  

Design & execution 

 

Our deep practice in cultural and behavioural intelligence helps  design communication & Collatrel. 

3

Digital marketing 

 

 

We understand analytics and creative at heart  partnering as in house team to capture R&D as content and Doing BD 

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Setting tone of the brand

with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from 

we defined the audience and target regions ntn to carve out a niche segment for gravton which has its cult following. With distilled insights a campaign to conduct K2K and 

using Vernacular of the genz and minimal design 

2

Execution

The Design 

The logo was designed with giving a recall a zipper and thickness  of the milkshakes which is its speciality 

with a seeded idea to evolve it as a brand architecture in the future.

Swiss Milkshakes - Blueprints Portfolio - old-03.jpg

3

Digital Communicaition  

Behaviour driven Communication 


Engagement Rate
Build in Genuine Followers over the span of 6 months. 

Followers 
build in Genuine Followers over the span of 6 months. 

Audience Reach
Build in Genuine Followers over the span of 6 months. 

Launch  & Accelerates preorders with K2K Campaign
 

"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions. 

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Disrupting mom & pop shop 

Optimizing marketing campaigns 

Designing Communication Tech product 

The marketing team’s strategy was to capture preorders using  a soft launch continued by a bang announcement. A K2K was the 

by distilling the insights we conceptualised a feat to do a K2K nonstop on a EV to break the range anxiety breaker 

Branded keywords, establishing look-alike audiences, and optimizing campaigns to increase efficiencies to drive a cost per preorder down  that matched or beat previous results.

Execution 

Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.​

Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower-funnel audiences to discover high-potential prospects. Experimenting with different age groups with creative customization like targeting teenagers.​

Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives.Taking first mover advantage of experimenting on Reel placements with inventory-relevant creative formats.

Like what you see, Let’s Work Together.

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