Acerca de
Branding & Digital
FMCG, D2C
Building a brand
Client : Swiss milkshakes
Challenge :
Develop brand identity and vibe to attract genz
Scope:
Brand Communication | Packaging Design | Brand Idenity- Logo
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brief
Sector:
Automotive
0
background
Happiness Rush
Through thick and thin
FMCG business challenges in running a retial FMCG outlet and with passion for thickshakes lacking in most of the brands to the tell the story of this
Drinking a shake is emotionally driven a guilt trip and a heavenly feel building on this insight the brand idea of a thick shake encompasses a heavenly feel and celebrates a symbolic escape ic can give affinity to colour was incorporated with illustration and pattern
Insight :
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Brand Communication Strategy
We’re your partner in defining and articulating your brand as an entity that your customers aspire to
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Marketing,
Design & execution
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Our deep practice in cultural and behavioural intelligence helps design communication & Collatrel.
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Digital marketing
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We understand analytics and creative at heart partnering as in house team to capture R&D as content and Doing BD
Setting tone of the brand
with insights on the marktet and the competition we created image bank that visualizes the brand as a a powerful yet functional vehicle to opt from
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A kiosk that does the job experience the new hearts of the young
using Vernacular of the genz and minimal design
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Execution
The Design
The logo was designed with giving a recall a zipper and thickness of the milkshakes which is its speciality
with a seeded idea to evolve it as a brand architecture in the future.
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Digital Communicaition
Behaviour driven Communication
Engagement Rate
Build in Genuine Followers over the span of 6 months.
Followers
build in Genuine Followers over the span of 6 months.
Audience Reach
Build in Genuine Followers over the span of 6 months.
Launch & Accelerates preorders with K2K Campaign
"Gravton communication was curated and distributed through PR and social media handles. later a K2K was Uconceptulizatied to remove the stigma with Chinese EV's and range anxiety. acquire new customers and grow our existing account subscriptions.
Disrupting mom & pop shop
Optimizing marketing campaigns
Designing Communication Tech product
The marketing team’s strategy was to capture preorders using a soft launch continued by a bang announcement. A K2K was the
by distilling the insights we conceptualised a feat to do a K2K nonstop on a EV to break the range anxiety breaker
Branded keywords, establishing look-alike audiences, and optimizing campaigns to increase efficiencies to drive a cost per preorder down that matched or beat previous results.
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