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Building a Brand
SwissMilkshaskes, FMCG
Client : Swissmilkshakes
Challenge :
The brand has to be designed which
Sector :
FMCG, Tech
Scope :
Branding,Go to Market strategy , Vendor Coordination,
Challenge
FMCG spa space has been To help create and deliver The Atlas Building - an iconic tower of 302 apartments on City Road in East London. The task was to ensure a joined-up approach to design, brand, promotion and delivery to secure off-plan sales prior to practical completion. In addition, Rocket Properties required a marketing partner for the duration of the project giving one point of contact so their focus could remain on delivery of the building.
Response
Every brand has a story, and we wanted the customers to know about it . We used website as a poster child for This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
Initial consultation began on defining existing Brand specification, Go to Market Strategy , We then delivered on all marketing touchpoints, managing the creation of brand identity and marketing assets through to design and build of a best-in-class marketing suite.
Impact
Packaging design to Accelerates Genz preference towards the brand
“We asked ourself a question and found that
The founders wanted to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimizing campaigns. Interested in how an autonomous AI could increase efficiencies and help their team shift PPC efforts in-house, the team enlisted Albert to drive new and existing account sign ups at a cost per account that matched or beat previous results.
using Vernacular of the GenZ and minimal design
Execution
Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.
Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower funnel audiences to discover high potential prospects. Experimenting on different age groups with creative customization like targeting teenagers.
We added vernacular creatives across channel to increase relevancy of the ad and worked only with the best theme creatives. Kick started targeting users on Reel placement with innovative creatives to leverage the new inventory.
Brand innovation & transformation
We’re your partner in defining and articulating your brand as an entity that meets the changed expectations people now have for any organization – whether they’re considering becoming a customer or a member of your team.
Analytics &Communicaiton
Our deep practice in cultural and behavioral intelligence helps our partners center people in their operations with more nuance and flexibility. And our proprietary methods and offerings help you operate in both the now and the next.
Marketing
Strategy
You need a partner that understands more than just how to design great products and services. We understand how to create strong bonds with the larger world of your brand, which is how true loyalty is earned.
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