Here is a plan for your Business Growth 

Integrated  Execution

We’re your partner in defining and articulating your brand as an entity that meets the changed expectations people now have for any organization – whether they’re considering becoming a customer or a member of your team.

We thrive on sustainable, we assess critical gaps in between what is desired (marketing)  & what can be delivered (operations capability). As your outsourced marketing team  we help create a operational alliance  between branding, marketing and your  business operations.

Analytics &Communication 

​

Our deep practice in cultural and behavioral intelligence helps our partners center people in their operations with more nuance and flexibility. And our proprietary methods and offerings help you operate in both the now and the next.

​

Drawing a strategy 

Be it a campaign to revive the brand or communicate that your are the startup guys, we understand noise is not awareness and campaign without goals isn’t marketing . We help co- create marketing strategies & plans to achieving  them.  

Marketing

Strategy 

​

You need a partner that understands more than just how to design great products and services. We understand how to create strong bonds with the larger world of your brand, which is how true loyalty is earned.

Defining ​

We define by analyzing your product/ service and come up with your value proposition and run campaigns around it. 

Research & Strategy  

• SWOT analysis 

• Brand  positioning 

• Competition Insights

• Identification of Value Proposition  

• Brand  positioning 

• Digital Culture

​

Experience Designs 

• Audience & Objective Definition. 

• Identification of Desired impacts. 

• Experience marketing & Customer journey mapping.

​
 

Activationss

• BTL Activation.

• ATL Activation.

• Experience Design.

Campaigns

• Audience research- Persona Development

• Audience Segmentation

• Design Thinking 

• Audience Pulse

​

Campaigns

• Audience research- Persona Development

• Audience Segmentation

• Design Thinking 

• Audience Pulse

​

Measurement & ROI

• Post Campaign lead audit.

• Best practices and benchmarking.

• Health Check Dashboard.

Content Development 

• Content Marketing 

• Creative and Technical Content Writing

• Ad copy Writing

​

Marketing Collateral 

• Social media posters

• Poster, brochure,mailers & Hoardings Design

• Pitch Deck 

Heading 1

Challenge 

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Approach 

​

Execution 

Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.​

Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower funnel audiences to discover high potential prospects. Experimenting on different age groups with creative customization like targeting teenagers.​

Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives. Taking first mover advantage of experimenting on Reel placements with inventory relevant creative formats.

Execution 

Ensuring city wise targets are met with Omni channel and Hyperlocal targeting strategy on day-to-day basis. Optimizations were done basis the daily CRM report received on second last stage in user’s lead journey apart from maintaining efficient CPL across.​

By targeting new interest buckets, we were able to reach out to more potential customers.  Re-targeting users with different ad formats was also crucial at the same time. We leveraged the Custom Intent audiences on Google. We started off with Teen campaigns to target teenagers and their parents to help us reach out to the missed-out age groups from our targeting.​

We added vernacular creatives across channel to increase relevancy of the ad and worked only with the best theme creatives. Kick started targeting users on Reel placement with innovative creatives to leverage the new inventory.​

Revenue

Growth in revenue 

Increase in Relevant Lead Volume

Increase in leads