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we do 

We parter to 

Create Culture 

Digitally Transform 
Brands 

&

Here is a plan for your Business Growth 

We help define the unyielding part of the solution, the problem, spot gaps in the market,gather customer insights and create marketing campaigns  that serve your  business goal

Our deep practice in cultural and behavioral intelligence helps our partners center people in their operations with more nuance and flexibility. And our proprietary methods and offerings help you operate in both the now and the next..

 

Want us Help with your Business  

Uniting

Analytics & Culture 

Analytics  form the foundation, Culture propels us forward to where no one has been.

High Performing Business to deliver exceptional outcomes to transform and seize the opportunity and disrupt 

Integrated  Execution

 

We’re your partner in defining and articulating your brand as an entity that meets the changed expectations people now have for any organization – whether they’re considering becoming a customer or a member of your team.

We thrive on sustainable, we assess critical gaps in between what is desired (marketing)  & what can be delivered (operations capability). As your outsourced marketing team  we help create a operational alliance  between branding, marketing and your  business operations.

Analytics &Communication 

Our deep practice in cultural and behavioral intelligence helps our partners center people in their operations with more nuance and flexibility. And our proprietary methods and offerings help you operate in both the now and the next.

Drawing a strategy 

Be it a campaign to revive the brand or communicate that your are the startup guys, we understand noise is not awareness and campaign without goals isn’t marketing . We help co- create marketing strategies & plans to achieving  them.  

Marketing

Strategy 

You need a partner that understands more than just how to design great products and services. We understand how to create strong bonds with the larger world of your brand, which is how true loyalty is earned.

Defining 

 

We define by analyzing your product/ service and come up with your value proposition and run campaigns around it. 

​INSIGHT. PLAN. IMPACT

Research & Strategy  

  • SWOT analysis 

  • Brand  positioning 

  • Competition Insights

  • Identification of Value Proposition  

  • Brand  positioning 

  • Digital Culture

Experience Designs 

  • Audience & Objective Definition. 

  • Identification of Desired impacts. 

  • Experience marketing & Customer journey mapping.


 

Activationss

  • BTL Activation.

  • ATL Activation.

  • Experience Design.

Campaigns

  • Audience research- Persona Development

  • Audience Segmentation

  • Design Thinking 

  • Audience Pulse

Campaigns

  • Audience research- Persona Development

  • Audience Segmentation

  • Design Thinking 

  • Audience Pulse

Measurement & ROI

  • Post Campaign lead audit.

  • Best practices and benchmarking.

  • Health Check Dashboard.

Content Development 

  • Content Marketing 

  • Creative and Technical Content Writing

  • Ad copy Writing

Marketing Collateral 

  • Social media posters

  • Poster, brochure,mailers & Hoardings Design

  • Pitch Deck 

New Business 

Collaboration 

Careers

Culture 

Data 

Brand Strategy & Design
Business Transformation & Innovation
Brand Experience & Events
Creative Advertising
Experience Design & Customer Engagement
Public Sector Expertise

Research & Insight
Cultural Strategy
Agile Learning
Customer Experience
Brand Health Monitoring
Voice of the Customer

Technology Consultancy & Development
Performance Marketing
Programmatic Media Marketplace
Social & Earned Media
Advanced Analytics & Design
Social Media Listening

Content Creation, Production & Distribution
Full-Service Media Planning & Buying
Digital & Social Media
Data Strategy & Integration
Customer Journey Mapping
Advertising Testing

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Challenge 

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Approach 

Execution 

Channel Inventory Expansion: Expanding the inventory to Discovery, Video, Smart, Performance Max, Snapchat, Quora and Verizon to garner more leads.​

Expansion of Target Audience: Expanded the target audience by exploring similar audience sets of qualified lower funnel audiences to discover high potential prospects. Experimenting on different age groups with creative customization like targeting teenagers.​

Creative and Placement Advantages: Identifying the best theme of creatives basis account performance and expanding this to regional creatives. Exploring different formats like Dynamic creatives. Taking first mover advantage of experimenting on Reel placements with inventory relevant creative formats.

 

Execution 

Ensuring city wise targets are met with Omni channel and Hyperlocal targeting strategy on day-to-day basis. Optimizations were done basis the daily CRM report received on second last stage in user’s lead journey apart from maintaining efficient CPL across.​

By targeting new interest buckets, we were able to reach out to more potential customers.  Re-targeting users with different ad formats was also crucial at the same time. We leveraged the Custom Intent audiences on Google. We started off with Teen campaigns to target teenagers and their parents to help us reach out to the missed-out age groups from our targeting.​

We added vernacular creatives across channel to increase relevancy of the ad and worked only with the best theme creatives. Kick started targeting users on Reel placement with innovative creatives to leverage the new inventory.​

Revenue

Growth in revenue 

Increase in Relevant Lead Volume

Increase in leads 

Like what you see, Let’s Work Together.

Get in touch so we can start working together.

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