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Generating Fashionble leads
Fashion , Traditional Indian Sarees
Client : Pick My Cloth
Challenge :
The brand needed a digital presences and
Sector :
Automotive
Scope :
Go to Market, Marketing Strategy & Execution, Vendor Coordination, Digital Marketing, Branding.
Duration :
2020 Nov- Ongoing.
Challenge
To help create and deliver The Atlas Building - an iconic tower of 302 apartments on City Road in East London. The task was to ensure a joined-up approach to design, brand, promotion and delivery to secure off-plan sales prior to practical completion. In addition, Rocket Properties required a marketing partner for the duration of the project giving one point of contact so their focus could remain on delivery of the building.
Response
We acted as an in-house marketing team, Initial consultation began on defining existing Brand specification, Go to Market Strategy , Once vehicle offering was defined, the marketing strategy was developed to ensure a joined-up approach to brand and lead generation and to support the sales strategy.We then delivered on all marketing touchpoints, managing the creation of brand identity and marketing assets through to design and build of a best-in-class marketing suite.
The brand was launched both pan India announcing it via PR and social media channels. A key part of the launch was preorders and database building to provide leads to the sales teams as well as analysis and reporting on marketing spend and modifying the user persona Blueprints Branding initiated and orchestrated Vendors, most notably with MSL and Growth Mkt. to further promote the scheme and add hooks for prospects.
The founders wanted to capture new customers using non-branded and branded keywords, establishing look-alike audiences, and optimizing campaigns. Interested in how an autonomous AI could increase efficiencies and help their team shift PPC efforts in-house, the team enlisted Albert to drive new and existing account sign ups at a cost per account that matched or beat previous results.
Impact
Brand innovation & transformation
We’re your partner in defining and articulating your brand as an entity that meets the changed expectations people now have for any organization – whether they’re considering becoming a customer or a member of your team.
Analytics &Communicaiton
Our deep practice in cultural and behavioral intelligence helps our partners center people in their operations with more nuance and flexibility. And our proprietary methods and offerings help you operate in both the now and the next.
Marketing
Strategy
You need a partner that understands more than just how to design great products and services. We understand how to create strong bonds with the larger world of your brand, which is how true loyalty is earned.
Campaigns:
we launch for preorders and ran analytics on the orders we received.
K2K - Guinness World Record
Monastarety in Leh to Budha in kanyakumari
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